Market Slingshot:
The
global Beer Market was priced at US$ 485.2 billion in 2014 and is expected to
witness a substantial CAGR in the years to come. This could be attributed to
the fact that consumers pertaining to the market are turning out to be
increasingly experimental with regards to their consumption habits. In other
words, they are hunting for novel beer styles and experiences. As such, demand
for imported brands, premium brands, and craft beer is on the rise.
The
other factor driving the demand for premium products is the ever-increasing
spending power of consumers. To address this demand, manufacturers are into
development of novel premium products. The latest trend in this regard is call
for alcohol-free beers.
Market Trends:
The
beer market is seeing inclination of consumers toward black beer. This could be
credited to shift toward craft beverages and expansion of breweries. Europe is
estimated to be the biggest market on the count of black beer; thanks to
penetration by Molson Coors Brewing Company and Anheuser-Busch InBev.
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Regional Insights:
North
America holds the largest market share due to introduction of craft beer in the
U.S. Millennials across the globe are the target audience to flavored beer.
Along these lines, adoption and incorporation of new flavors is on the anvil.
For instance – AB InBev, in Apr 2018, did launch “Bud Light Orange” (an
orange-flavored light) for capitalizing on flavored lagers’ popularity. Europe
comes in second with increasing number of craft breweries and microbreweries.
Asia
Pacific is expected to grow at the highest rate in the next 5-7 years due to
economies like China and India witnessing a considerable consumption on the
part of beer. Plus, disposable income of people herein has been rising at an
alarming rate. This asks for adoption of high-quality and premium beers. At the
same time, heavy taxation and availability of substitutes are likely to hamper
the beer industry.
Market Segmentation:
The
beer market is segmented by type of product, price, packaging, and geography.
By product type, the market spans wheat, stout, lager (mainstream lager,
premium lager), flavored, dark, mixes, ale, cider, non-alcoholic, and low
alcohol. By price, the segmentation goes like standard, super premium, and premium.
By packaging, the market says draught, canned, and bottled. By geography, the
market states North America, Europe, Asia Pacific, MEA, and LATAM.
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Players:
The other players contributing to the beer market include
Beijing Yanjing Brewery, Carlsberg Group, Diageo PLC, Dogfish Head Craft
Brewery, Squatters Pub, Sierra Nevada Brewing Co., and Boston Beer Company.
Market
Segment:
Global
Beer Product Outlook (Revenue, USD Billion, 2012 - 2022)
• Light Beer
• Strong Beer
Global
Beer Production Outlook (Revenue, USD Billion, 2012 - 2022)
• Macro
• Micro
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